Marketing - Technological innovations.
Overview
| Works: | 21 works in 16 publications in 16 languages | |
|---|---|---|
Titles
The long tail :why the future of business is selling less of more /
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(Language materials, printed)
Brand communities for fast moving consumer goodsan empirical study of members' behavior and the economic relevance for the marketer /
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(Electronic resources)
Digital transformation in the cultural heritage sectorchallenges to marketing in the new digital era /
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(Electronic resources)
The end of marketinghumanizing your brand in the age of social media and AI /
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(Electronic resources)
Marketing strategy in the digital ageapplying kotler's strategies to digital marketing /
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(Electronic resources)
Building AI driven marketing capabilitiesunderstand customer needs and deliver value through AI /
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(Electronic resources)
Data-driven customer engagementmastering martech strategies for success /
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(Electronic resources)
Marketing and sales in the metaverseunderstanding and profiting from the metaverse : an introduction for businesses /
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(Electronic resources)
AI strategy for sales and marketingconnecting marketing, sales and customer experience /
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(Electronic resources)
Innovate to elevate!a journey through mindset and Gen AI to enhance customer experience /
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(Electronic resources)
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