Product placement in mass media.

Branded entertainmentproduct placement & brand strategy in the entertainment business / by: (Electronic resources)

Engaging consumers through branded entertainment and convergent media / by: (Electronic resources)

Handbook of research on transmedia storytelling, audience engagement, and business strategies by: (Electronic resources)

Branded contentthe fateful merging of media and marketing / by: (Electronic resources)

Digital storytelling.

Product placement in mass media.

SOCIAL SCIENCE / Media Studies

Internet marketing.

Advertising

Internet advertising.

Branding (Marketing)

Marketing

Product management.