Older consumers.

Marketing strategies for the mature market by: (Electronic resources)

Integration of preference analysis methods into quality function deploymenta focus on elderly people / by: (Electronic resources)

User innovators in the silver marketan empirical study among camping tourists / by: (Electronic resources)

Product development for distant target groupsan experimental study for the silver market / by: (Electronic resources)

Marketing to the aging populationstrategies and tools for companies in various industries / by: (Electronic resources)

New products

Business Strategy/Leadership.

Marketing.

Aging Population.

R & D/Technology Policy.

Business and Management.

Industries.

Quality function deployment.

Market segmentation.

Consumers' preferences.

Marketing

Economics/Management Science.

Consumer behavior.

Innovation/Technology Management.

Tourism Management.

Older consumers.

Consumer Behavior.