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User innovators in the silver market...

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User innovators in the silver marketan empirical study among camping tourists /

Record Type:	Electronic resources : Monograph/item
Title/Author:	User innovators in the silver marketby Konstantin Wellner.
Reminder of title:	an empirical study among camping tourists /
Author:	Wellner, Konstantin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
Description:	xviii, 222 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Older consumers.
Online resource:	http://dx.doi.org/10.1007/978-3-658-09044-9
ISBN:	9783658090449 (electronic bk.)

User innovators in the silver marketan empirical study among camping tourists /
Wellner, Konstantin.

User innovators in the silver marketan empirical study among camping tourists /[electronic resource] :by Konstantin Wellner. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xviii, 222 p. :ill., digital ;24 cm. - Forschungs-/entwicklungs-/innovations-management. - Forschungs-/entwicklungs-/innovations-management..

The Silver Market Phenomenon -- Users as Main Source of Innovations -- Introduction to the Research Field: Camping & Caravanning.

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment) Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

ISBN: 9783658090449 (electronic bk.)

Standard No.: 10.1007/978-3-658-09044-9doiSubjects--Topical Terms:

352499
Older consumers.

LC Class. No.: HF5415.332.O43

Dewey Class. No.: 658.8340846

User innovators in the silver marketan empirical study among camping tourists /
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