Social media - Marketing.
Overview
Works: | 8 works in 4 publications in 4 languages |
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Titles
The zen of social media marketingan easier way to build credibility, generate buzz, and increase revenue /
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(Electronic resources)
Social informationgaining competitive and business advantage using social media tools /
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(Electronic resources)
Managing negative word-of-mouth on social media platformsthe effect of hotel management responses on observers' purchase intention /
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(Electronic resources)
Social media analytics strategyusing data to optimize business performance /
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(Electronic resources)
Social media monetizationplatforms, strategic models and critical success factors /
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(Electronic resources)
Subjects