Luxury goods industry - Marketing.
Overview
| Works: | 4 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Rethinking luxury fashionthe role of cultural intelligence in creative strategy /
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(Electronic resources)
Depicting the consumer of experiential luxuryidentities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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(Electronic resources)
The evolution of luxury brands.Volume II,Society, technology, and context
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(Electronic resources)
Subjects