語系
Palmatier, Robert W.
概要
| 作品: | 1 作品在 2 項出版品 1 種語言 | |
|---|---|---|
書目資訊
The intelligent marketer's guide to data privacythe impact of big data on customer trust /
by:
Martin, Kelly D.; Palmatier, Robert W.; SpringerLink (Online service)
(書目-電子資源)
Customer engagement marketing
by:
Harmeling, Colleen M.; Kumar, V.; Palmatier, Robert W.; SpringerLink (Online service)
(書目-電子資源)
主題
Marketing.
Business and Management.
Data mining
Customer Relationship Management.
Corporate Communication/Public Relations.
Privacy, Right of.
Relationship marketing.
Market Research/Competitive Intelligence.
Big data
Popular Science in Business and Management.
Marketing
Customer relations.
Big Data/Analytics.