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Raithel, Sascha.
Overview
Works:
1 works in 2 publications in 1 languages
Titles
Winning the advertising gamelessons from the Super Bowl ad champions /
by: (1998 :); Raithel, Sascha.; SpringerLink (Online service)
(Electronic resources)
Product recall managementpreparation, execution and recovery /
by: Heidari, Setareh.; Raithel, Sascha.; Schlieben-Troschke, Jan von.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Product recall.
Supply Chain Management.
Television advertising.
Advertising.
Sports Communication.
Advertising Psychology.
Sports Economics.
Risk Management.
Television commercials.
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