國立高雄大學圖資館 |

Language: English

Back

Winning the advertising gamelessons from the Super Bowl ad champions /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Winning the advertising gameby Sascha Raithel ... [et al.].
Reminder of title:	lessons from the Super Bowl ad champions /
other author:	Raithel, Sascha.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xiv, 152 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Television advertising.
Online resource:	https://doi.org/10.1007/978-3-031-77506-2
ISBN:	9783031775062$q(electronic bk.)

Winning the advertising gamelessons from the Super Bowl ad champions /
Winning the advertising gamelessons from the Super Bowl ad champions /[electronic resource] :by Sascha Raithel ... [et al.]. - Cham :Springer Nature Switzerland :2025. - xiv, 152 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don't Drop Bricks -- 9. AWARD CEREMONY: Everybody's Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience - Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH'S PLAYBOOK: Top 10 Key Takeaways.

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

ISBN: 9783031775062$q(electronic bk.)

Standard No.: 10.1007/978-3-031-77506-2doiSubjects--Meeting Names:

194767

Amsterdam, Netherlands)1998 :(3rd :Subjects--Topical Terms:

238489
Television advertising.

LC Class. No.: HF6146.T42

Dewey Class. No.: 659.143

Winning the advertising gamelessons from the Super Bowl ad champions /
LDR:02669nmm a2200337 a 4500 001 687665
003 DE-He213
005 20250116115241.0
006 m d
007 cr nn 008maaau
008 260312s2025 sz s 0 eng d
020 $a 9783031775062$q(electronic bk.)
020 $a 9783031775055$q(paper)
024 7 $a 10.1007/978-3-031-77506-2 $2 doi
035 $a 978-3-031-77506-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF6146.T42
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 659.143 $2 23
090 $a HF6146.T42 $b W776 2025
245 0 0 $a Winning the advertising game $h [electronic resource] : $b lessons from the Super Bowl ad champions / $c by Sascha Raithel ... [et al.].
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xiv, 152 p. : $b ill., digital ; $c 24 cm.
490 1 $a Business guides on the go, $x 2731-4766
505 0 $a 1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don't Drop Bricks -- 9. AWARD CEREMONY: Everybody's Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience - Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH'S PLAYBOOK: Top 10 Key Takeaways.
520 $a Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.
611 2 0 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
650 0 $a Television advertising. $3 238489
650 0 $a Television commercials. $3 1002477
650 1 4 $a Marketing. $3 182957
650 2 4 $a Advertising Psychology. $3 945041
650 2 4 $a Sports Economics. $3 738906
650 2 4 $a Advertising. $3 191710
650 2 4 $a Sports Communication. $3 935952
700 1 $a Raithel, Sascha. $3 984983
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Business guides on the go. $3 918774
856 4 0 $u https://doi.org/10.1007/978-3-031-77506-2
950 $a Business and Management (SpringerNature-41169)