| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management /Philip Kotler. |
| other author: |
Kotler, Philip. |
| Published: |
New Jersey :Prentice Hall,2000. |
| Description: |
329 p. :ill. ;28 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
0130135968(pbk) |