國立高雄大學圖資館 |

Language: English

圖資館首頁

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing for hospitality and tourism /

~

Bowen, John (1948-)

Marketing for hospitality and tourism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens.
Author:	Kotler, Philip.
other author:	Makens, James C.
Published:	Upper Saddle River, NJ :Prentice Hall,c1999.
Description:	xv, 800 p. :col. ill. ;26 cm.
Subject:	Hospitality industryMarketing.
ISBN:	0130807958

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens. - 2nd ed. - Upper Saddle River, NJ :Prentice Hall,c1999. - xv, 800 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0130807958

LCCN: 98025191Subjects--Topical Terms:

218859
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 1999

Marketing for hospitality and tourism /
LDR:00627pam _2200217 a_450 001 158178
003 OCoLC
003 oLC
005 030617110603.0
005 20030617110603.0
008 090528s1999 njua b 001 0 eng
010 $a 98025191
020 $a 0130807958
035 $a 00113426
040 $a DLC $c DLC $d AGL $d C#P $d OHH
041 $a eng
050 0 0 $a TX911.3.M3 $b K68 1999
100 $a Kotler, Philip. $3 217351
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John Bowen, James Makens.
250 $a 2nd ed.
260 $a Upper Saddle River, NJ : $c c1999. $b Prentice Hall,
300 $a xv, 800 p. : $b col. ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Hospitality industry $x Marketing. $3 218859
650 $a Tourism $x Marketing. $3 193448
700 $a Makens, James C. $3 218858
700 $a Bowen, John $q (John T.), $d 1948- $3 439848

based on 0 review(s)

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000288409

西方語文圖書區(四樓)

1圖書

一般圖書

TX911.3.M3 K68 1999

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login