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Marketing for hospitality and tourism /

~

Bowen, John (1948-)

Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens.
作者:	Kotler, Philip.
其他作者:	Makens, James C.
出版者:	Upper Saddle River, NJ :Prentice Hall,c2003.
面頁冊數:	xvii, 893 p. :col. ill. ;26 cm.
標題:	Hospitality industryMarketing.
ISBN:	0130996114 (bound) :

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ :Prentice Hall,c2003. - xvii, 893 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0130996114 (bound) :NT2885

LCCN: 2002002217Subjects--Topical Terms:

218859
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K 68

Marketing for hospitality and tourism /
LDR:00644cam 2200205 450 001 159593
005 031219152344.0
005 20031219152344.0
008 090528s2003 njua b 001|0 eng
010 $a 2002002217
020 $a 0130996114 (bound) : $c NT2885
035 $a 00132240
040 $a DLC $c DLC $d DLC $d NCTU
042 $a pcc
050 4 $a TX911.3.M3 $b K 68
050 0 0 $a TX911.3.M3 $b K68 2003
100 $a Kotler, Philip. $3 217351
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John Bowen, James Makens.
250 $a 3rd ed.
260 $a Upper Saddle River, NJ : $c c2003. $b Prentice Hall,
300 $a xvii, 893 p. : $b col. ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Hospitality industry $x Marketing. $3 218859
650 $a Tourism $x Marketing. $3 193448
700 $a Makens, James C. $3 218858
700 $a Bowen, John $q (John T.), $d 1948- $3 439849

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