| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Contemporary marketing /Louis E. Boone, David L. Kurtz. |
| remainder title: |
Contemporary marketing 11e. |
| Author: |
Boone, Louis E. |
| other author: |
Kurtz, David L. |
| Published: |
Mason, Ohio :Thomson South-Western,c2004. |
| Description: |
1 v. (various pagings) :col. ill. ;28 cm. +5 CD-ROM (4 3/4 in.) |
| Notes: |
Includes indexes. |
| Subject: |
Marketing. |
| ISBN: |
0324185103 : |