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Product management /

~

Lehmann, Donald R.

Product management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Product management /Donald R. Lehmann, Russell S. Winer.
Author:	Lehmann, Donald R.
other author:	Winer, Russell S.
Published:	Boston :McGraw-Hill/Irwin,2005.
Description:	xvi, 494 p. :ill. ;24 cm.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Product management.
Online resource:	http://www.loc.gov/catdir/toc/mh041/2004053060.html
ISBN:	0072865989 (alk. paper)

Product management /
Lehmann, Donald R.

Product management /Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston :McGraw-Hill/Irwin,2005. - xvi, 494 p. :ill. ;24 cm. - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and indexes.

ISBN: 0072865989 (alk. paper)

LCCN: 2004053060Subjects--Topical Terms:

184540
Product management.

LC Class. No.: HF5415.15 / .L44 2005

Dewey Class. No.: 658.5/6

Product management /
LDR:00826pam 22002534a 450 001 159617
003 OCoLC
003 oLC
005 041210130224.0
005 20041210130224.0
008 090528s2005 maua b 001 0 eng
010 $a 2004053060
020 $a 0072865989 (alk. paper)
035 $a 00132270
040 $a DLC $c DLC $d UtOrBLW $d UtOrBLW
042 $a pcc
050 0 0 $a HF5415.15 $b .L44 2005
082 0 0 $2 22 $a 658.5/6
100 $a Lehmann, Donald R. $3 202870
245 1 0 $a Product management / $c Donald R. Lehmann, Russell S. Winer.
250 $a 4th ed.
260 $a Boston : $c 2005. $b McGraw-Hill/Irwin,
300 $a xvi, 494 p. : $b ill. ; $c 24 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and indexes.
650 $a Product management. $3 184540
700 $a Winer, Russell S. $3 202869
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh041/2004053060.html $z http://www.loc.gov/catdir/toc/mh041/2004053060.html

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