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Basic marketing :a global-managerial...
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McCarthy, E. Jerome
Basic marketing :a global-managerial approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Basic marketing :William D. Perreault, Jr., E. Jerome McCarthy.
其他題名:
a global-managerial approach /
作者:
Perreault, William D.
其他作者:
McCarthy, E. Jerome
出版者:
Boston, Mass. :McGraw-Hill,2005.
面頁冊數:
xli, 793 [22] p. :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.).
附註:
McCarthy's name appears first on the earlier edition.
叢書名:
McGraw-Hill/Irwin series in marketing.
標題:
MarketingManagement.
ISBN:
0071113320 (alk. paper) (pbk.) :
Basic marketing :a global-managerial approach /
Perreault, William D.
Basic marketing :
a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. :McGraw-Hill,2005. - xli, 793 [22] p. :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing..
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
ISBN: 0071113320 (alk. paper) (pbk.) :NT$1167
LCCN: 2004040321Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / 2005
Dewey Class. No.: 658.8
Basic marketing :a global-managerial approach /
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