| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Advertising /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| Author: |
O'Guinn, Thomas C. |
| other author: |
Allen, Chris T. |
| Published: |
Cincinnati :South-Western College Pub.,c2000. |
| Description: |
xxxvii, 694 p. :col. ill. ;29 cm. |
| Notes: |
"Web site addresses": p. 649-654. |
| Notes: |
Supplementary multimedia instructional materials are available to accompany the text. |
| Subject: |
Advertising. |
| ISBN: |
0324006616 (hardcover) : |