| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Advertising /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| Author: |
O'Guinn, Thomas C. |
| other author: |
Allen, Chris T. |
| Published: |
Cincinnati, Ohio :South-Western College Pub.,c1998. |
| Description: |
xlvi, 623 p. :ill. (some col.), col. maps ;29 cm. |
| Subject: |
Advertising. |
| ISBN: |
0538869089 (hardcover) : |