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Brand spirit :how cause related mark...

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Pringle, Hamish,

Brand spirit :how cause related marketing builds brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand spirit :Hamish Pringle and Marjorie Thompson.
其他題名:	how cause related marketing builds brands /
作者:	Pringle, Hamish,
其他作者:	Thompson, Marjorie,
出版者:	Chichester :Wiley,2001.
面頁冊數:	xxiii, 281 p. :ill. ;24 cm.
Subject:	Social marketing.
ISBN:	0471499447 (pbk.)

Brand spirit :how cause related marketing builds brands /
Pringle, Hamish,

Brand spirit :how cause related marketing builds brands /Hamish Pringle and Marjorie Thompson. - Paperback ed. - Chichester :Wiley,2001. - xxiii, 281 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471499447 (pbk.)

LCCN: 2001266033Subjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HF5414 / .P75 2001

Brand spirit :how cause related marketing builds brands /
LDR:00598cam _2200193 a_450 001 170032
005 030619112200.0
005 20030619112200.0
008 090528s2001 enka 001 0 eng
010 $a 2001266033
020 $a 0471499447 (pbk.)
035 $a 00222167
040 $a DLC $b eng $d TKUL
041 $a eng
050 4 $a HF5414 $b .P75 2001
100 $a Pringle, Hamish, $e author. $3 243421
245 1 0 $a Brand spirit : $b how cause related marketing builds brands / $c Hamish Pringle and Marjorie Thompson.
250 $a Paperback ed.
260 $a Chichester : $c 2001. $b Wiley,
300 $a xxiii, 281 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Social marketing. $3 188081
700 $a Thompson, Marjorie, $d 1957-, $e coauthor. $3 243420

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320000146219

西方語文圖書區(四樓)

1圖書

一般圖書

HF5414 P957 2001

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1 records • Pages 1 •
1

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