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High visibility :transforming your p...
~
Rein, Irving J.
High visibility :transforming your personal and professional brand /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
High visibility :Irving Rein ... [et al.].
Reminder of title:
transforming your personal and professional brand /
other author:
Rein, Irving J.
Published:
New York :McGraw-Hill,c2006.
Description:
xii, 366 p. :ill. ;24 cm.
Notes:
Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
Subject:
Publicity.
ISBN:
0071456805 (alk. paper) :
High visibility :transforming your personal and professional brand /
High visibility :
transforming your personal and professional brand /Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill. ;24 cm.
Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
Includes bibliographical references and index.
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
ISBN: 0071456805 (alk. paper) :NT$829
LCCN: 2005023675Subjects--Topical Terms:
230847
Publicity.
LC Class. No.: HM1226 / .H638 2006
Dewey Class. No.: 659
High visibility :transforming your personal and professional brand /
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transforming your personal and professional brand /
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Irving Rein ... [et al.].
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c2006.
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McGraw-Hill,
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xii, 366 p. :
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ill. ;
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24 cm.
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Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
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Includes bibliographical references and index.
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Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
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Rein, Irving J.
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245665
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320000432023
西方語文圖書區(四樓)
1圖書
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HM1226 H638 2006
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1 records • Pages 1 •
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