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Sell the brand first :how to sell yo...

Stiff, Dan.

Sell the brand first :how to sell your brand and create lasting customer loyalty /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sell the brand first :Dan Stiff.
Reminder of title:	how to sell your brand and create lasting customer loyalty /
Author:	Stiff, Dan.
Published:	New York :McGraw-Hill,c2006.
Description:	xx, 262 p. :ill.24 cm.
Subject:	Customer loyalty.
ISBN:	0071470425 (alk. paper) :

Sell the brand first :how to sell your brand and create lasting customer loyalty /
Stiff, Dan.

Sell the brand first :how to sell your brand and create lasting customer loyalty /Dan Stiff. - New York :McGraw-Hill,c2006. - xx, 262 p. :ill.24 cm.

Includes bibliographical references (p. 249-250) and index.

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

ISBN: 0071470425 (alk. paper) :NT$744

LCCN: 2006000695Subjects--Topical Terms:

243345
Customer loyalty.

LC Class. No.: HD69.B7 / S855 2006

Dewey Class. No.: 658.8/27

Sell the brand first :how to sell your brand and create lasting customer loyalty /
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008 090528s2006 nyua 001 0 eng
010 $a 2006000695
020 $a 0071470425 (alk. paper) : $c NT$744
035 $a 00268920
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 4 $a HD69.B7 $b S855 2006
082 0 0 $2 22 $a 658.8/27
100 $a Stiff, Dan. $3 249980
245 1 0 $a Sell the brand first : $b how to sell your brand and create lasting customer loyalty / $c Dan Stiff.
260 $a New York : $c c2006. $b McGraw-Hill,
300 $a xx, 262 p. : $b ill. $c 24 cm.
504 $a Includes bibliographical references (p. 249-250) and index.
505 0 $a It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
650 $a Customer loyalty. $3 243345
650 $a Brand name products $x Social aspects. $3 249981
650 $a Brand name products $x Marketing. $3 209649
650 $a Customer relations. $3 202164
650 $a Consumer satisfaction. $3 220965