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Transforming your go-to-market strat...

Rangan, V. Kasturi.

Transforming your go-to-market strategy :the three disciplines of channel management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Transforming your go-to-market strategy :V. Kasturi Rangan ; with the research assistance of Marie Bell.
Reminder of title:	the three disciplines of channel management /
Author:	Rangan, V. Kasturi.
Published:	Boston, Mass. :Harvard Business School Press,c2006.
Description:	x, 289 p. :ill. ;25 cm.
Subject:	Business logistics.
Online resource:	http://www.loc.gov/catdir/toc/ecip062/2005030893.html
ISBN:	1591397669 (alk. paper) :

Transforming your go-to-market strategy :the three disciplines of channel management /
Rangan, V. Kasturi.

Transforming your go-to-market strategy :the three disciplines of channel management /V. Kasturi Rangan ; with the research assistance of Marie Bell. - Boston, Mass. :Harvard Business School Press,c2006. - x, 289 p. :ill. ;25 cm.

Includes bibliographical references (p. 279-282) and index.

ISBN: 1591397669 (alk. paper) :NT1036

LCCN: 2005030893Subjects--Topical Terms:

258258
Business logistics.

LC Class. No.: HF5415.129 / .R36 2006

Dewey Class. No.: 658.8/7

Transforming your go-to-market strategy :the three disciplines of channel management /
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100 $a Rangan, V. Kasturi. $3 258257
245 1 0 $a Transforming your go-to-market strategy : $b the three disciplines of channel management / $c V. Kasturi Rangan ; with the research assistance of Marie Bell.
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Press,
300 $a x, 289 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 279-282) and index.
650 $a Business logistics. $3 258258
650 $a Marketing channels $x Management. $3 200633
650 $a Physical distribution of goods. $3 209684
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip062/2005030893.html $z http://www.loc.gov/catdir/toc/ecip062/2005030893.html