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Manage for profit, not for market sh...

Bilstein, Frank F., (1971-)

Manage for profit, not for market share :a guide to greater profits in highly contested markets /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Manage for profit, not for market share :Hermann Simon, Frank F. Bilstein, Frank Luby.
Reminder of title:	a guide to greater profits in highly contested markets /
Author:	Simon, Hermann.
other author:	Luby, Frank,
Published:	Boston, Mass. :Harvard Business School Press,c2006.
Description:	232 p. :ill. ;24 cm.
Subject:	Industrial managementCase studies.
Online resource:	http://www.loc.gov/catdir/toc/ecip066/2005037019.html
ISBN:	9781591395263

Manage for profit, not for market share :a guide to greater profits in highly contested markets /
Simon, Hermann.

Manage for profit, not for market share :a guide to greater profits in highly contested markets /Hermann Simon, Frank F. Bilstein, Frank Luby. - Boston, Mass. :Harvard Business School Press,c2006. - 232 p. :ill. ;24 cm.

Includes bibliographical references (p. 213-219) and index.

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.

ISBN: 9781591395263

LCCN: 2005037019Subjects--Topical Terms:

200265
Industrial management
--Case studies.

LC Class. No.: HB601 / .S56 2006

Dewey Class. No.: 658.15/5

Manage for profit, not for market share :a guide to greater profits in highly contested markets /
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020 $a 9781591395263
020 $a 1591395267 (perm. paper) : $c NT1036
035 $a 00285210
042 $a pcc
050 0 0 $a HB601 $b .S56 2006
082 0 0 $2 22 $a 658.15/5
100 $a Simon, Hermann. $3 258277
245 1 0 $a Manage for profit, not for market share : $b a guide to greater profits in highly contested markets / $c Hermann Simon, Frank F. Bilstein, Frank Luby.
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Press,
300 $a 232 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 213-219) and index.
505 0 $a Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
650 $a Industrial management $x Case studies. $3 200265
650 $a Profit. $3 185037
650 $a Profit $v Case studies. $3 439806
700 $a Luby, Frank, $d 1964- $3 258276
700 $a Bilstein, Frank F., $d 1971- $3 258275
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip066/2005037019.html $z http://www.loc.gov/catdir/toc/ecip066/2005037019.html