| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
A Twenty-First Century Guide to Aldersonian Marketing Thought /edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. |
| other author: |
Shapiro, Stanley J.. |
| Published: |
Boston, MA :Springer Science+Business Media, Inc.,2006. |
| Description: |
v.: digital |
| Subject: |
Economics |
| Online resource: |
http://dx.doi.org/10.1007/0-387-28181-9 |
| ISBN: |
9780387261751 (paper) |