國立高雄大學圖資館 |

Language: English

Back

Persuasion :integrating theory, rese...

Frymier, Ann Bainbridge.

Persuasion :integrating theory, research and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Persuasion :Ann Bainbridge Frymier, Marjorie Keeshan Nadler.
Reminder of title:	integrating theory, research and practice /
Author:	Frymier, Ann Bainbridge.
other author:	Nadler, Marjorie Keeshan,
Published:	Dubuque, Iowa :Kendall/Hunt Pub. Co.,c2007.
Description:	xv, 318 p. :ill. ;28 cm.
Notes:	"The structure and examples used in each chapter are designed to help students and teachers alike to integrate theory and practice"--P. xi.
Notes:	Chapters conclude with review questions and discussion questions.
Subject:	Persuasion (Psychology)
ISBN:	9780757526732 (pbk.)

Persuasion :integrating theory, research and practice /
Frymier, Ann Bainbridge.

Persuasion :integrating theory, research and practice /Ann Bainbridge Frymier, Marjorie Keeshan Nadler. - Dubuque, Iowa :Kendall/Hunt Pub. Co.,c2007. - xv, 318 p. :ill. ;28 cm.

"The structure and examples used in each chapter are designed to help students and teachers alike to integrate theory and practice"--P. xi.

Includes bibliographical references and index.

Introduction to persuasion. The concept of persuasion -- Attitudes: definition, formation and measurement -- The attitude-behavior link -- Theories of persuasion. The role of theory in persuasion -- Social judgment theory -- Consistency and cognitive dissonance theory -- Self-perception theory -- Theory of reasoned action and theory of planned behavior -- Elaboration likelihood model -- The persuasion process. Source factors -- Message factors: content and style -- Message factors: tactics and strategies -- Receiver and channel factors -- Ethics in persuasion. Ethics.

ISBN: 9780757526732 (pbk.)Subjects--Topical Terms:

235982
Persuasion (Psychology)

LC Class. No.: BF637.P4 / F948 2007

Persuasion :integrating theory, research and practice /
LDR:01405nam 2200193 a 450 001 188448
005 20080715144831.0
008 090528s2007 iaua e 001 0 eng d
020 $a 9780757526732 (pbk.)
020 $a 075752673X (pbk.) : $c NT$1789
035 $a 00340836
040 $a MLH $c MLH $d BAKER $d BTCTA $d OSU $d UtOrBLW
050 4 $a BF637.P4 $b F948 2007
100 $a Frymier, Ann Bainbridge. $3 283238
245 1 0 $a Persuasion : $b integrating theory, research and practice / $c Ann Bainbridge Frymier, Marjorie Keeshan Nadler.
260 $a Dubuque, Iowa : $c c2007. $b Kendall/Hunt Pub. Co.,
300 $a xv, 318 p. : $b ill. ; $c 28 cm.
500 $a "The structure and examples used in each chapter are designed to help students and teachers alike to integrate theory and practice"--P. xi.
500 $a Chapters conclude with review questions and discussion questions.
504 $a Includes bibliographical references and index.
505 0 $a Introduction to persuasion. The concept of persuasion -- Attitudes: definition, formation and measurement -- The attitude-behavior link -- Theories of persuasion. The role of theory in persuasion -- Social judgment theory -- Consistency and cognitive dissonance theory -- Self-perception theory -- Theory of reasoned action and theory of planned behavior -- Elaboration likelihood model -- The persuasion process. Source factors -- Message factors: content and style -- Message factors: tactics and strategies -- Receiver and channel factors -- Ethics in persuasion. Ethics.
650 $a Persuasion (Psychology) $3 235982
700 $a Nadler, Marjorie Keeshan, $d 1954- $3 283237