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The bare bones introduction to integ...

Blakeman, Robyn, (1958-)

The bare bones introduction to integrated marketing communication /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The bare bones introduction to integrated marketing communication /Robyn Blakeman.
Author:	Blakeman, Robyn,
Published:	Lanham :Rowman & Littlefield Publishers,c2009.
Description:	vi, 305 p. :ill. ;24 cm.
Subject:	Communication in marketing.
Online resource:	http://www.loc.gov/catdir/toc/ecip0814/2008013548.html
ISBN:	9780742555419 (pbk.)

The bare bones introduction to integrated marketing communication /
Blakeman, Robyn,1958-

The bare bones introduction to integrated marketing communication /Robyn Blakeman. - Lanham :Rowman & Littlefield Publishers,c2009. - vi, 305 p. :ill. ;24 cm.

Includes bibliographical references (p. 299-300) and index.

The roots of advertising and the evolution of integrated marketing communication -- Where do we find the answers?: research and targets -- The making of an image: branding and positioning -- Marketing plans and creative briefs: how marketers and creatives work -- Media -- Creative: determining the product's or service's visual/verbal tone of voice -- Digital prepress: putting the pieces in place -- Public relations -- Print advertising: newspapers -- Print advertising: magazines -- Out-of-home advertising -- Broadcast advertising: radio -- Broadcast advertising: television -- Direct marketing -- Sales promotion -- The Internet -- Alternative media: guerrilla and viral marketing.

ISBN: 9780742555419 (pbk.)

LCCN: 2008013548Subjects--Topical Terms:

201651
Communication in marketing.

LC Class. No.: HF5415.123 / B636 2009

Dewey Class. No.: 658.8/02

The bare bones introduction to integrated marketing communication /
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020 $a 9780742555419 (pbk.)
020 $a 0742555410 (pbk.)
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020 $a 9780742555402 : $c NT $2 298
035 $a (OCoLC)214067340
035 $a (OCoLC)ocn214067340
035 $a 2008013548
040 $a DLC $c DLC $d YDXCP $d BTCTA $d BAKER $d OCLCG $d C#P $d BWX $d DLC
050 4 $a HF5415.123 $b B636 2009
082 0 0 $a 658.8/02 $2 22
100 1 $a Blakeman, Robyn, $d 1958- $3 383111
245 1 4 $a The bare bones introduction to integrated marketing communication / $c Robyn Blakeman.
260 $a Lanham : $b Rowman & Littlefield Publishers, $c c2009.
300 $a vi, 305 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 299-300) and index.
505 0 $a The roots of advertising and the evolution of integrated marketing communication -- Where do we find the answers?: research and targets -- The making of an image: branding and positioning -- Marketing plans and creative briefs: how marketers and creatives work -- Media -- Creative: determining the product's or service's visual/verbal tone of voice -- Digital prepress: putting the pieces in place -- Public relations -- Print advertising: newspapers -- Print advertising: magazines -- Out-of-home advertising -- Broadcast advertising: radio -- Broadcast advertising: television -- Direct marketing -- Sales promotion -- The Internet -- Alternative media: guerrilla and viral marketing.
650 0 $a Communication in marketing. $3 201651
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0814/2008013548.html