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The new strategic brand management :...

Kapferer, Jean-Noel.

The new strategic brand management :creating and sustaining brand equity long term /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The new strategic brand management :Jean-Noel Kapferer.
其他題名:	creating and sustaining brand equity long term /
作者:	Kapferer, Jean-Noel.
出版者:	London ;Kogan Page,c2008.
面頁冊數:	xv, 560 p. :ill. ;25 cm.
標題:	Brand name productsManagement.
電子資源:	http://www.loc.gov/catdir/toc/ecip0727/2007037849.html
ISBN:	0749450851 (pbk.)

The new strategic brand management :creating and sustaining brand equity long term /
Kapferer, Jean-Noel.

The new strategic brand management :creating and sustaining brand equity long term /Jean-Noel Kapferer. - 4th ed., [New ed.]. - London ;Kogan Page,c2008. - xv, 560 p. :ill. ;25 cm.

Includes bibliographical references (p. [531]-544) and index.

ISBN: 0749450851 (pbk.)

LCCN: 2007037849Subjects--Topical Terms:

211030
Brand name products
--Management.

LC Class. No.: HD69.B7 / K17 2008

Dewey Class. No.: 658.8/343

The new strategic brand management :creating and sustaining brand equity long term /
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