| Record Type: |
Language materials, printed
: monographic
|
| Paralel Title: |
Strategies in branding marketing & cultural and creative industry |
| Title Information: |
a cross-border comparative study and the development of China's market |
| Author: |
徐斯勤, |
| Secondary Intellectual Responsibility: |
陳德昇, |
| Place of Publication: |
臺北縣中和市 |
| Published: |
INK印刻文學; |
| Year of Publication: |
2009[民98] |
| Description: |
343面23公分; |
| Series: |
論壇6 |
| Subject: |
文化產業 - |
| Subject: |
品牌 - |
| Subject: |
行銷策略 - |
| Subject: |
比較研究 - |
| Subject: |
文集 - |
| Notes: |
參考書目:面342-343 |
| [NT 15001349]: |
文化創意產業品牌與行銷策略 |
| [NT 15001349]: |
跨國比較與大陸市場發展 |
| ISBN: |
978-986-6377-56-3 |