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Personality not included :why companies lose their authenticity--and how great brands get it back

Record Type:	Electronic resources : Monograph/item
Title/Author:	Personality not included :Rohit Bhargava.
Reminder of title:	why companies lose their authenticity--and how great brands get it back
Author:	Bhargava, Rohit.
Published:	New York :McGraw-Hill,c2008.
Description:	xiv, 300 p. :ill.
Subject:	Branding (Marketing).
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071545211 (alk. paper)

Personality not included :why companies lose their authenticity--and how great brands get it back
Bhargava, Rohit.

Personality not included :why companies lose their authenticity--and how great brands get it back[electronic resource] /Rohit Bhargava. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill.

ISBN: 9780071545211 (alk. paper)

LCCN: 2008008582Subjects--Topical Terms:

298929
Branding (Marketing).
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

Personality not included :why companies lose their authenticity--and how great brands get it back
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