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Reinventing interactive and direct m...

Direct Marketing Association (U.S.).

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reinventing interactive and direct marketing :[edited and] with an introduction by Stan Rapp.
Reminder of title:	leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
other author:	Rapp, Stan.
Published:	New York :McGraw-Hill,c2010.
Description:	xiii, 238 p. :ill. Association"--Jacket.
Subject:	Interactive marketing.
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071638029 (hbk.)

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives[electronic resource] /[edited and] with an introduction by Stan Rapp. - New York :McGraw-Hill,c2010. - xiii, 238 p. :ill. Association"--Jacket.

Includes bibliographical references and index.

ISBN: 9780071638029 (hbk.)

LCCN: 2009026007Subjects--Topical Terms:

209673
Interactive marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1264 / .R45 2010

Dewey Class. No.: 658.8/72

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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300 $a xiii, 238 p. : $b ill. Association"--Jacket.
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