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Make Poverty Historypolitical communication in action /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Make Poverty HistoryNicolas Sireau.
Reminder of title:	political communication in action /
Author:	Sireau, Nicolas,
Published:	Basingstoke [England] ;Palgrave Macmillan,2009.
Description:	1 online resource (xv, 248 p.)
Notes:	Description based on print version record.
Subject:	PovertyGovernment policyGreat Britain
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230233638 (electronic bk.)

Make Poverty Historypolitical communication in action /
Sireau, Nicolas,1973-

Make Poverty Historypolitical communication in action /[electronic resource] :Nicolas Sireau. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xv, 248 p.)

Description based on print version record.

Includes bibliographical references (p. 215-242) and index.

PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.

Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.

ISBN: 9780230233638 (electronic bk.)Subjects--Corporate Names:

461838
Make Poverty History (Organisation)
Subjects--Topical Terms:

461839
Poverty
--Government policy--Great BritainIndex Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC260.P6 / S53 2009eb

Dewey Class. No.: 362.5/5610941

Make Poverty Historypolitical communication in action /
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020 $a 9780230233638 (electronic bk.)
020 $a 0230233635 (electronic bk.)
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040 $a UKPGM $b eng $c UKPGM $d N $d OCLCQ $d YDXCP $d EBLCP
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050 4 $a HC260.P6 $b S53 2009eb
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100 1 $a Sireau, Nicolas, $d 1973- $3 461837
245 1 0 $a Make Poverty History $h [electronic resource] : $b political communication in action / $c Nicolas Sireau.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2009.
300 $a 1 online resource (xv, 248 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references (p. 215-242) and index.
505 0 $a PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
520 $a Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.
610 2 0 $a Make Poverty History (Organisation) $3 461838
650 0 $a Poverty $x Government policy $z Great Britain $x Citizen participation. $3 461839
650 0 $a Economic assistance, British $z Developing countries $x Citizen participation. $3 461840
650 0 $a Social movements $z Great Britain. $3 461841
655 7 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Sireau, Nicolas, 1973- $t Make Poverty History. $d Basingstoke [England] ; New York : Palgrave Macmillan, 2009 $z 9780230218550 $w (DLC) 2008037792 $w (OCoLC)244661189
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230233638 $z access to fulltext (Palgrave)