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The quintessence of strategic manage...

Berger, Roland.

The quintessence of strategic managementwhat you really need to know to survive in business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The quintessence of strategic managementby Philip Kotler, Roland Berger, Nils Bickhoff.
Reminder of title:	what you really need to know to survive in business /
Author:	Kotler, Philip.
other author:	Bickhoff, Nils.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010.
Description:	vii, 129 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Strategic planning.
Online resource:	http://dx.doi.org/10.1007/978-3-642-14544-5
ISBN:	9783642145445 (electronic bk.)

The quintessence of strategic managementwhat you really need to know to survive in business /
Kotler, Philip.

The quintessence of strategic managementwhat you really need to know to survive in business /[electronic resource] :by Philip Kotler, Roland Berger, Nils Bickhoff. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - vii, 129 p. :ill., digital ;24 cm.

ISBN: 9783642145445 (electronic bk.)Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .K68 2010

Dewey Class. No.: 658.4012

The quintessence of strategic managementwhat you really need to know to survive in business /
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020 $a 9783642145438 (paper)
035 $a 978-3-642-14543-8
050 0 4 $a HD30.28 $b .K68 2010
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090 $a HD30.28 $b .K87 2010
100 1 $a Kotler, Philip. $3 217351
245 1 4 $a The quintessence of strategic management $h [electronic resource] : $b what you really need to know to survive in business / $c by Philip Kotler, Roland Berger, Nils Bickhoff.
260 $a Berlin, Heidelberg : $b Springer-Verlag Berlin Heidelberg, $c 2010.
300 $a vii, 129 p. : $b ill., digital ; $c 24 cm.
650 0 $a Strategic planning. $3 191522
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Management/Business for Professionals. $3 283813
650 2 4 $a Business/Management Science, general. $3 273967
650 2 4 $a Entrepreneurship. $3 183598
700 1 $a Bickhoff, Nils. $3 489327
700 1 $a Berger, Roland. $3 489326
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856 4 0 $u http://dx.doi.org/10.1007/978-3-642-14544-5
950 $a Business and Economics (Springer-11643)