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Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Record Type:	Electronic resources : Monograph/item
Title/Author:	Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by Ernan Roman
Author:	Roman, Ernan
Published:	New York :McGraw-Hill,2011
Description:	248 p.
Subject:	Relationship marketingTextbooks.
Online resource:	http://lb20.mcgrawhill.libraryandbook.net/FE/search_viewOpen.action?bookId=YsdsdebY18712b37Y
ISBN:	007174083X

Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Roman, Ernan

Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay [electronic resources] /by Ernan Roman - 1st ed - New York :McGraw-Hill,2011 - 248 p.

ISBN: 007174083XSubjects--Topical Terms:

446391
Relationship marketing
--Textbooks.

LC Class. No.: HF5415.55 / .R66 2010

Dewey Class. No.: 658.8/12

Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
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245 1 0 $a Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay $h [electronic resources] / $c by Ernan Roman
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