國立高雄大學圖資館 |

登入

回首頁

Bank 2.0 :how customer behaviour and technology will change the future of financial services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Bank 2.0 :Brett King.
其他題名:	how customer behaviour and technology will change the future of financial services /
作者:	King, Brett,
出版者:	Singapore :Marshall Cavendish Business,2010.
面頁冊數:	397 p. :ill. ;24 cm.
標題:	Banks and bankingCustomer services.
ISBN:	9789814302074 :

Bank 2.0 :how customer behaviour and technology will change the future of financial services /
King, Brett,1968-

Bank 2.0 :how customer behaviour and technology will change the future of financial services /Brett King. - Singapore :Marshall Cavendish Business,2010. - 397 p. :ill. ;24 cm.

Includes bibliographical references (p. 394-397).

What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and web 2.0 -- Future payments and case : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.

ISBN: 9789814302074 :NT$1018Subjects--Topical Terms:

266485
Banks and banking
--Customer services.

LC Class. No.: HG1616.C87 / K52 2010

Bank 2.0 :how customer behaviour and technology will change the future of financial services /
LDR:01411nam a2200193 a 4500 001 296511
005 20110825132943.0
008 110916s2010 si a 000 0 eng d
020 $a 9789814302074 : $c NT$1018
020 $a 9814302074
035 $a (OCoLC)520278739
035 $a ocm520278739
040 $a SINLB $c SINLB $d SINLB $d TKF $d YDXCP $d CSB
041 0 $a eng
050 4 $a HG1616.C87 $b K52 2010
100 1 $a King, Brett, $d 1968- $3 514899
245 1 0 $a Bank 2.0 : $b how customer behaviour and technology will change the future of financial services / $c Brett King.
260 $a Singapore : $b Marshall Cavendish Business, $c 2010.
300 $a 397 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 394-397).
505 0 $a What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and web 2.0 -- Future payments and case : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.
650 0 $a Banks and banking $x Customer services. $3 266485
650 0 $a Bank management. $3 207570
650 0 $a Financial services industry. $3 188023