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Search marketing strategiesa markete...

Colborn, James.

Search marketing strategiesa marketer's guide to objective driven success from search engine /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Search marketing strategiesJames Colborn.
Reminder of title:	a marketer's guide to objective driven success from search engine /
Author:	Colborn, James.
Published:	Boston, MA :Elsevier,2006.
Description:	1 online resource (227 p.) :ill.
Subject:	Internet marketing.
Online resource:	http://www.sciencedirect.com/science/book/9780750666183
ISBN:	9780750666183

Search marketing strategiesa marketer's guide to objective driven success from search engine /
Colborn, James.

Search marketing strategiesa marketer's guide to objective driven success from search engine /[electronic resource] :James Colborn. - 1st ed. - Boston, MA :Elsevier,2006. - 1 online resource (227 p.) :ill. - E-marketing essentials.. - E-marketing essentials..

Includes bibliographical references (p. [214]-217) and index.

Introduction to search marketing ; Your search 'toolkit'; Search engine techniques; The most common successful and unsuccessful uses of search; Research, data gathering and mapping the space; Objective 1-branding and awareness; Objective 2-sales (fully eCommerce driven business); Objective 3-lead generation; Formulating a search engine marketing plan; Staying on top of the game.

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function.

ISBN: 9780750666183

Source: 109605:109653Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

208232
Internet marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .C59 2006

Dewey Class. No.: 658.800285

Search marketing strategiesa marketer's guide to objective driven success from search engine /
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020 $a 9780750666183
020 $a 0750666188
035 $a (OCoLC)474952000
035 $a ocn474952000
037 $a 109605:109653 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d OCLCQ
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050 4 $a HF5415.1265 $b .C59 2006
082 0 4 $a 658.800285 $2 22
100 1 $a Colborn, James. $3 538076
245 1 0 $a Search marketing strategies $h [electronic resource] : $b a marketer's guide to objective driven success from search engine / $c James Colborn.
250 $a 1st ed.
260 $a Boston, MA : $b Elsevier, $c 2006.
300 $a 1 online resource (227 p.) : $b ill.
490 1 $a E-marketing essentials.
504 $a Includes bibliographical references (p. [214]-217) and index.
505 0 $a Introduction to search marketing ; Your search 'toolkit'; Search engine techniques; The most common successful and unsuccessful uses of search; Research, data gathering and mapping the space; Objective 1-branding and awareness; Objective 2-sales (fully eCommerce driven business); Objective 3-lead generation; Formulating a search engine marketing plan; Staying on top of the game.
520 $a Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function.
520 1 $a "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket.
588 $a Description based on print version record.
650 0 $a Internet marketing. $3 208232
650 0 $a Web search engines. $3 210525
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Colborn, James. $t Search marketing strategies. $b 1st ed. $d Boston, MA : Elsevier, 2006 $z 0750666188 $z 9780750666183 $w (OCoLC)224949006
830 0 $a E-marketing essentials. $3 454380
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750666183
994 $a C0 $b TEF