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The effects of cause-related marketi...

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The effects of cause-related marketing on customers' attitudes and buying behavior

Record Type:	Electronic resources : Monograph/item
Title/Author:	The effects of cause-related marketing on customers' attitudes and buying behaviorby Denise Steckstor.
Author:	Steckstor, Denise.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012.
Description:	xvi, 176 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Social marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-8349-7078-7
ISBN:	9783834970787 (electronic bk.)

The effects of cause-related marketing on customers' attitudes and buying behavior
Steckstor, Denise.

The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /by Denise Steckstor. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xvi, 176 p. :ill., digital ;24 cm.

ISBN: 9783834970787 (electronic bk.)Subjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HF5414 / .S74 2012

Dewey Class. No.: 658.8

The effects of cause-related marketing on customers' attitudes and buying behavior
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