國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

建立網路品牌之關鍵成功因素 = Key Success Factors ...

佘旺龍

建立網路品牌之關鍵成功因素 = Key Success Factors for Online Brand Establishment

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Key Success Factors for Online Brand Establishment
作者:	佘旺龍,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2012[民101]
面頁冊數:	48面圖，表格 : 30公分;
標題:	網路品牌
標題:	Online brand
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/98177998566608384679
附註:	參考書目：面35-39
摘要註:	網際網路的發明改變了世界，傳統品牌往網路發展尋求擴大市場，另一方面，新產品發掘與善用網路的特性，創造許多新的機會，也創造出新的網路品牌。網路媒體具有互動性，網友是內容的接受者也是提供者，網路內容是數位資料，有易複製、傳播快、流傳廣、儲存久、傳播成本低及不受時空限制等特性，在網路上建立品牌與傳統方式不同。本研究根據觀察、文獻探討與深度訪談的結果，彙整出建立網路品牌的11項關鍵成功因素包括(1)了解市場需求、(2)提供好的產品、(3)合理的價格、(4)快速的物流、(5)有效的推廣模式、(6)顧客關係管理、(7)提供良好的服務、(8)好的系統品質、(9)具備危機處理的能力、(10)商品內容的曝光度、(11)創造話題等。歸納出本研究的網路品牌的關鍵成功因素可以由：STP(了解市場需求)、4P(提供好的產品、合理的價格、快速的物流、有效的推廣模式、商品內容的曝光度、創造話題)、IS(提供良好的服務、具備危機處理的能力、好的系統品質)與CRM(顧客關係管理)所組成。因此，STP＋4P＋IS＋CRM＝網路品牌的關鍵成功因素，簡稱SPIC。 The development of internet has changed the world, and the traditional brand has expanded its market through the development of internet. On the other hand, the features of new product discovery and use of the internet create many new opportunities and also create new online brands. Internet media is interactive, and the users are receivers and providers of its contents. The contents on the internet are digital data, and they have features such as easy to copy, spread quickly and widely, storing up for a long time, low spreading cost and without constraints of time etc. It is different from the traditional to build a brand on the internet. This research synthesized 11 key successful factors for building an online brand in accordance with observations, literature and thorough interviews. These factors include (1) understanding for market demand, (2) providing good products, (3) reasonable price, (4) rapid logistics, (5) effective promotion model, (6) customer relationship management, (7) providing good service, (8) good systematic qualities, (9) having capabilities for crisis management, (10) publicity of commodity and (11) creating topicalities etc. It concluded that the key successful factors of online brand in this research can be composed by STP (understanding for market demand), 4P (providing good products, reasonable price, rapid logistics, effective promotion model, publicity of commodity and creating topicalities), IS (providing good service, having capabilities for crisis management, cash flow and good systematic qualities) and CRM (customer relationship management). Therefore, STP + 4P + IS + CRM = SPIC, regarded as the key successful factors of online brand.

建立網路品牌之關鍵成功因素 = Key Success Factors for Online Brand Establishment
佘, 旺龍

建立網路品牌之關鍵成功因素 = Key Success Factors for Online Brand Establishment / 佘旺龍撰 - [高雄市] : 撰者, 2012[民101]. - 48面 ; 圖，表格 ; 30公分.
參考書目：面35-39.
網路品牌Online brand

建立網路品牌之關鍵成功因素 = Key Success Factors for Online Brand Establishment
LDR:03977nam0a2200277 450 001 346093
005 20170214094216.0
009 346093
010 0 $b 精裝
010 0 $b 平裝
100 $a 20170214d2012 k y0chiy05 e
101 1 $a chi $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 建立網路品牌之關鍵成功因素 $d Key Success Factors for Online Brand Establishment $z eng $f 佘旺龍撰
210 $a [高雄市] $c 撰者 $d 2012[民101]
215 0 $a 48面 $c 圖，表格 $d 30公分
300 $a 參考書目：面35-39
314 $a 指導教授：郭英峰教授
328 $a 碩士論文--國立高雄大學高階經營管理碩士在職專班(EMBA)
330 $a 網際網路的發明改變了世界，傳統品牌往網路發展尋求擴大市場，另一方面，新產品發掘與善用網路的特性，創造許多新的機會，也創造出新的網路品牌。網路媒體具有互動性，網友是內容的接受者也是提供者，網路內容是數位資料，有易複製、傳播快、流傳廣、儲存久、傳播成本低及不受時空限制等特性，在網路上建立品牌與傳統方式不同。本研究根據觀察、文獻探討與深度訪談的結果，彙整出建立網路品牌的11項關鍵成功因素包括(1)了解市場需求、(2)提供好的產品、(3)合理的價格、(4)快速的物流、(5)有效的推廣模式、(6)顧客關係管理、(7)提供良好的服務、(8)好的系統品質、(9)具備危機處理的能力、(10)商品內容的曝光度、(11)創造話題等。歸納出本研究的網路品牌的關鍵成功因素可以由：STP(了解市場需求)、4P(提供好的產品、合理的價格、快速的物流、有效的推廣模式、商品內容的曝光度、創造話題)、IS(提供良好的服務、具備危機處理的能力、好的系統品質)與CRM(顧客關係管理)所組成。因此，STP＋4P＋IS＋CRM＝網路品牌的關鍵成功因素，簡稱SPIC。 The development of internet has changed the world, and the traditional brand has expanded its market through the development of internet. On the other hand, the features of new product discovery and use of the internet create many new opportunities and also create new online brands. Internet media is interactive, and the users are receivers and providers of its contents. The contents on the internet are digital data, and they have features such as easy to copy, spread quickly and widely, storing up for a long time, low spreading cost and without constraints of time etc. It is different from the traditional to build a brand on the internet. This research synthesized 11 key successful factors for building an online brand in accordance with observations, literature and thorough interviews. These factors include (1) understanding for market demand, (2) providing good products, (3) reasonable price, (4) rapid logistics, (5) effective promotion model, (6) customer relationship management, (7) providing good service, (8) good systematic qualities, (9) having capabilities for crisis management, (10) publicity of commodity and (11) creating topicalities etc. It concluded that the key successful factors of online brand in this research can be composed by STP (understanding for market demand), 4P (providing good products, reasonable price, rapid logistics, effective promotion model, publicity of commodity and creating topicalities), IS (providing good service, having capabilities for crisis management, cash flow and good systematic qualities) and CRM (customer relationship management). Therefore, STP + 4P + IS + CRM = SPIC, regarded as the key successful factors of online brand.
510 1 $a Key Success Factors for Online Brand Establishment $z eng
610 0 $a 網路品牌 $a 關鍵成功因素
610 1 $a Online brand $a Key success factors
681 $a 008M/0019 $b 349908 $v 2007年版
700 1 $a 佘 $b 旺龍 $4 撰 $3 576319
712 0 2 $a 國立高雄大學 $b 高階經營管理碩士在職專班(EMBA) $3 166055
801 0 $a tw $b NUK $c 20121107 $g CCR
856 7 $z 電子資源 $2 http $u http://handle.ncl.edu.tw/11296/ndltd/98177998566608384679