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網路咖啡廳消費行為之研究 = A Study of Consumptio...

國立高雄大學高階經營管理碩士在職專班(EMBA)

網路咖啡廳消費行為之研究 = A Study of Consumption Behavior of Internet Coffee Shop：The Case of J Shop : 以J網路咖啡廳為例

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Consumption Behavior of Internet Coffee Shop：The Case of J Shop
副題名:	以J網路咖啡廳為例
作者:	蔡宗修,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2012[民101]
面頁冊數:	87面圖，表格 : 30公分;
標題:	網路咖啡業
標題:	Internet coffee industry
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/38458257512660750569
附註:	參考書目：面68-73
摘要註:	隨著網際網路的發展，由於工商業和經濟的轉換帶動休閒活動的發展改變及週休二日的政策，使得休閒活動成為國民生活生活重心之一。網咖是結合網路與休閒的休憩場合，這種既便宜，設備好又能滿足心裡需求的這種休閒方式，當然成為多數人選擇的休閒去處。因此要如何讓大眾瞭解網咖的方便、將負面印象降到最低、這些都是網咖業者需要從消費者層面來思考並做改變，故本研究將探討個案J網路咖啡業者，並針對來店消費者做問卷調查，調查其消費者本身的背景因素、消費行為、消費動機、以及重視因素，使其提升經濟效益和發展的經營策略。研究結果發現(一)社會大眾消費於網咖之消費行為，多數消費者將網咖當做一個休閒、放鬆身心的場所，且以男性前往網咖占大多數。(二)社會大眾消費於網咖之消費動機，多數消費者普遍都是因為同學或朋友邀約情況下來網咖，以及來網咖除了能詢問或觀看遊戲技巧之外，還能來網咖享受比家裡還優越的電腦設備和連線速度來享受電玩即時對戰樂趣。(三)社會大眾消費於網咖之重視因素，多數消費者普遍認為網咖頻寬和穩定的連線品質是最重視的。 With the advent of Internet technology, the transition and development of business and economics have led to the needs of leisure activities, and in consequence to the policy need of two-day weekend. Combined with both Internet and leisure, the Internet coffee shop ( ICS, or IC for the Internet Café ) is one of the most popular places people like to stay for their daily leisure. However, the negative image has been a barrier to run the Internet coffee shop because of the inappropriate operation strategies, mainly due to the lack of understanding of the consumer behavior. The research thesis conducts a case- empirical study that investigates the customer behavior to derive the suggestions for operation strategy. Research findings are as follows: (1) Consumers are likely to regard the ICS / IC as a place for relax and leisure, and most consumers are male; (2) The main consuming motivations are generally invitations from friends or classmates, enjoyment of playing online games, and utilization of better facilities; (3) The critical factors consuming in ICS / IC are bandwidth and stability of the Internet quality.

網路咖啡廳消費行為之研究 = A Study of Consumption Behavior of Internet Coffee Shop：The Case of J Shop : 以J網路咖啡廳為例
蔡, 宗修

網路咖啡廳消費行為之研究 = A Study of Consumption Behavior of Internet Coffee Shop：The Case of J Shop : 以J網路咖啡廳為例 / 蔡宗修撰 - [高雄市] : 撰者, 2012[民101]. - 87面 ; 圖，表格 ; 30公分.
參考書目：面68-73.
網路咖啡業Internet coffee industry

網路咖啡廳消費行為之研究 = A Study of Consumption Behavior of Internet Coffee Shop：The Case of J Shop : 以J網路咖啡廳為例
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