國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

以IPA模式探討澎湖民宿業之服務品質 = Applying Import...

國立高雄大學高階經營管理碩士在職專班(EMBA)

以IPA模式探討澎湖民宿業之服務品質 = Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo : 以澎湖山水衝浪民宿為例

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo
副題名:	以澎湖山水衝浪民宿為例
作者:	葉惠文,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2012[民101]
面頁冊數:	62面圖，表格 : 30公分;
標題:	重要性－績效分析
標題:	Service Quality
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/18638141070769362940
附註:	參考書目：面48-50
其他題名:	以澎湖山水衝浪民宿為例
摘要註:	澎湖的觀光資源相當豐富，但澎湖的住宿品質卻向來為人所詬病，如何提高服務品質與顧客感受，已成為澎湖民宿業者面對的重要課題。根據交通部觀光局的調查統計表顯示，截至2011年6月止，澎湖合法民宿為179家，房間數總計794間，澎湖民宿占全國合法民宿之比例，由2003年的1.94%躍升到 2011年的18.77%，顯示澎湖民宿市場快速成長，但住宿品質卻一直為人所詬病，如何提高服務品質與顧客感受，已成為澎湖民宿業者面對的重要課題。本研究以重要性－績效分析法探討澎湖山水衝浪民宿對於顧客所提供服務品質的優劣情形，並透過問卷調查方式進行資料收集。共回收105份有效的問卷，據此進行後續統計分析，將服務品質項目分成四個象限，主要用來了解山水衝浪民宿在服務品質的各種重要性與表現程度的情形。本研究希望透過此分析結果，能夠給予山水衝浪民宿在經營策略上的改善建議，藉以提升顧客滿意度，對其未來發展產生更大的助益。 In recent years, there are intense changes on earth that we live. Located in the center of the Taiwan strait, Penghu is well known for its touristic resources, however the accommodation quality has long been criticized. How to increase the service quality and the satisfaction of tourists is a critical issue for the local accommodation providers. According to the statistic information from the Tourism Bureau, until June, 2011, the amount of the registered B&B service providers in Penghu is 179 with maximum 794 rooms. When comparing with the percentage of the registered B&B service providers nationwide, the rate is from 1.94% in 2003 to 18.77% in 2011. It shows the booming demand for the B&B hospitality industry while the hardware and the software of the local industry are under scrutiny. Therefore, how to enhance the service quality and the tourist satisfaction is the paramount issue. Based on the Importance-Performance Analysis (IPA), this study investigates the service quality of – the case B&B service provider–Mahalo. The modified questionnaire is given to those guests of Mahalo in order to gather the data. In total, 105 valid responses are being collected and analyzed. This study identifies –service quality into four quadrants, for the purpose to understand the prominent attraction why tourists come and –the areas where the Mahalo need to improve. Last, this study expects to provide suggestions to the Mahalo by analyzing the questionnaire. By knowing how to meet the need of the tourists, the management of the Mahalo can satisfy the guests and may attract more potential guests in the future to come.

以IPA模式探討澎湖民宿業之服務品質 = Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo : 以澎湖山水衝浪民宿為例
葉, 惠文

以IPA模式探討澎湖民宿業之服務品質 = Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo : 以澎湖山水衝浪民宿為例 / 葉惠文撰 - [高雄市] : 撰者, 2012[民101]. - 62面 ; 圖，表格 ; 30公分.
參考書目：面48-50.
重要性－績效分析Service Quality

以IPA模式探討澎湖民宿業之服務品質 = Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo : 以澎湖山水衝浪民宿為例
LDR:04075nam0a2200289 450 001 346105
005 20170214090823.0
009 346105
010 0 $b 精裝
010 0 $b 平裝
100 $a 20170214d2012 k y0chiy05 e
101 1 $a chi $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 以IPA模式探討澎湖民宿業之服務品質 $e 以澎湖山水衝浪民宿為例 $d Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo $z eng $f 葉惠文撰
210 $a [高雄市] $c 撰者 $d 2012[民101]
215 0 $a 62面 $c 圖，表格 $d 30公分
300 $a 參考書目：面48-50
314 $a 指導教授：楊書成博士
328 $a 碩士論文--國立高雄大學高階經營管理碩士在職專班(EMBA)
330 $a 澎湖的觀光資源相當豐富，但澎湖的住宿品質卻向來為人所詬病，如何提高服務品質與顧客感受，已成為澎湖民宿業者面對的重要課題。根據交通部觀光局的調查統計表顯示，截至2011年6月止，澎湖合法民宿為179家，房間數總計794間，澎湖民宿占全國合法民宿之比例，由2003年的1.94%躍升到 2011年的18.77%，顯示澎湖民宿市場快速成長，但住宿品質卻一直為人所詬病，如何提高服務品質與顧客感受，已成為澎湖民宿業者面對的重要課題。本研究以重要性－績效分析法探討澎湖山水衝浪民宿對於顧客所提供服務品質的優劣情形，並透過問卷調查方式進行資料收集。共回收105份有效的問卷，據此進行後續統計分析，將服務品質項目分成四個象限，主要用來了解山水衝浪民宿在服務品質的各種重要性與表現程度的情形。本研究希望透過此分析結果，能夠給予山水衝浪民宿在經營策略上的改善建議，藉以提升顧客滿意度，對其未來發展產生更大的助益。 In recent years, there are intense changes on earth that we live. Located in the center of the Taiwan strait, Penghu is well known for its touristic resources, however the accommodation quality has long been criticized. How to increase the service quality and the satisfaction of tourists is a critical issue for the local accommodation providers. According to the statistic information from the Tourism Bureau, until June, 2011, the amount of the registered B&B service providers in Penghu is 179 with maximum 794 rooms. When comparing with the percentage of the registered B&B service providers nationwide, the rate is from 1.94% in 2003 to 18.77% in 2011. It shows the booming demand for the B&B hospitality industry while the hardware and the software of the local industry are under scrutiny. Therefore, how to enhance the service quality and the tourist satisfaction is the paramount issue. Based on the Importance-Performance Analysis (IPA), this study investigates the service quality of – the case B&B service provider–Mahalo. The modified questionnaire is given to those guests of Mahalo in order to gather the data. In total, 105 valid responses are being collected and analyzed. This study identifies –service quality into four quadrants, for the purpose to understand the prominent attraction why tourists come and –the areas where the Mahalo need to improve. Last, this study expects to provide suggestions to the Mahalo by analyzing the questionnaire. By knowing how to meet the need of the tourists, the management of the Mahalo can satisfy the guests and may attract more potential guests in the future to come.
510 1 $a Applying Importance-Performance Analysis to Diagnose Service Quality of Penghu B&B OperatorThe Case of Mahalo $z eng
517 1 $a 以澎湖山水衝浪民宿為例 $z chi
610 0 $a 重要性－績效分析 $a 服務品質 $a 澎湖民宿 $a 山水衝浪民宿
610 1 $a Service Quality $a Mahalo B&B $a Penghu-B&B $a Importance-Performance Analysis
681 $a 008M/0019 $b 349908 4450 $v 2007年版
700 1 $a 葉 $b 惠文 $4 撰 $3 576330
712 0 2 $a 國立高雄大學 $b 高階經營管理碩士在職專班(EMBA) $3 166055
801 0 $a tw $b NUK $c 20121107 $g CCR
856 7 $z 電子資源 $2 http $u http://handle.ncl.edu.tw/11296/ndltd/18638141070769362940