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The better mousetrap :brand inventio...

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Pont, Simon.

The better mousetrap :brand invention in a media democracy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The better mousetrap :Simon Pont.
Reminder of title:	brand invention in a media democracy /
Author:	Pont, Simon.
Published:	London :Kogan Page,c2013.
Description:	x, 285 p. :ill. ;24 cm.
Subject:	Branding (Marketing)
ISBN:	9780749466213 (pbk.) :

The better mousetrap :brand invention in a media democracy /
Pont, Simon.

The better mousetrap :brand invention in a media democracy /Simon Pont. - London :Kogan Page,c2013. - x, 285 p. :ill. ;24 cm.

ISBN: 9780749466213 (pbk.) :NT$610

LCCN: 2012031191Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .P66 2013

Dewey Class. No.: 658.8/27

The better mousetrap :brand invention in a media democracy /
LDR:00552cam a2200193 a 4500 001 380431
005 20130628143623.0
008 130704s2013 enka 000 0 eng
010 $a 2012031191
020 $a 9780749466213 (pbk.) : $c NT$610
020 $a 9780749466220 (ebk.)
035 $a 00060545
040 $a DLC $c DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.1255 $b .P66 2013
082 0 0 $a 658.8/27 $2 23
100 1 $a Pont, Simon. $3 602939
245 1 4 $a The better mousetrap : $b brand invention in a media democracy / $c Simon Pont.
260 $a London : $b Kogan Page, $c c2013.
300 $a x, 285 p. : $b ill. ; $c 24 cm.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Brand name products. $3 202795
650 0 $a Internet marketing. $3 208232

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Inventory Number

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320000605453

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.1255 P811 2013

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1 records • Pages 1 •
1

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