國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

來源國效應、科技強度、知覺價值與消費者購買意圖之研究 = The Eff...

國立高雄大學高階經營管理碩士在職專班(EMBA)

來源國效應、科技強度、知覺價值與消費者購買意圖之研究 = The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention : 以行動載具教學軟體為例; A Case of Mobile Device Education Software

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention
副題名:	以行動載具教學軟體為例
作者:	許正賢,
其他團體作者:	國立高雄大學
出版地:	高雄市
出版者:	國立高雄大學;
出版年:	2013[民102]
面頁冊數:	69葉圖，表格 : 30公分;
標題:	科技接受度
標題:	Technology Intensity
電子資源:	https://hdl.handle.net/11296/bzmukw
附註:	107年11月1日公開
附註:	參考書目：葉53-61
摘要註:	本研究標的項目是行動載具教學軟體，具有技術變動性較快速的特性、尤其印度、美、日、韓等國以政策大力推動中小學及大學之科技化學習，且行動載具及其科技應用快速普及加以資訊軟體產值不斷成長等因素，本研究欲透過相關文獻整理，對使用者採購新科技行動載具教學軟體的意圖進行探討與分析。研究架構以來源國效應、知覺價值、科技接受度、科技強度為變項探討其對顧客購買意圖的影響。並將問卷調查對象分為「工學院及資訊類科」及「文法商類科」兩組學生作比較。研究發現兩類組回收問卷分析知覺價值對購買意圖呈現顯著正相關，來源國效應對顧客購買意圖未呈顯著相關；科技強度對購買意圖未呈顯著相關，科技接受度對購買意圖在「工學院及資訊類科」學生呈現顯著正相關，科技接受度對購買意圖在「文法商類科」學生未呈現顯著相關。分析結果建議：一、科技創新或功能創新不一定會引起消費者的好評。二、軟體產品強化使用者介面友好設計(User friendly),有助提高消費者知覺價值進而影響購買意圖。三、消費者傾向購買穩定度高、使用介面友善及系統相容性高的行動軟體產品甚於科技推陳出新的創新功能。本研究結果期能有助於行動教學軟體產業發展新式軟體時，針對顧客購買意圖之理論建構及實務需求作產品開發及地區銷售研究。 The research target is the education software embedded in the mobile hardware carrier, possesses the characteristics of rapid technology advancement. Countries like India, USA, Japan and Korea are underway to promote technology advancement in educational institutions. Moreover, the boost up of mobile carrier market along with its applications, extensive use of new mobile carrier & software in education sector and the increasing market value. This study attempts to explore the purchase intention of users when purchasing new style mobile carrier and software. Having reviewed related literatures, the research framework consists of the effect of Country Of Origin, Perceived Value, Technology Acceptance and Technology Intensity as independent variables to conduct the study. The questionnaire surveys and compares two groups of students: Engineering & Information majors and Liberal Arts & Business majors. After analyzing the collected data, it is found that the Perceived Value has significant positive effect on Purchasing Intention for both groups while the Country Of Origin and Technology Intensity have insignificant. However, the Technology Acceptance has significant positive effect on Purchasing Intention for the Engineering & Information majors but insignificant for Liberal Arts & Business majors.

來源國效應、科技強度、知覺價值與消費者購買意圖之研究 = The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention : 以行動載具教學軟體為例; A Case of Mobile Device Education Software
許, 正賢

來源國效應、科技強度、知覺價值與消費者購買意圖之研究 = The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention : 以行動載具教學軟體為例 / 許正賢撰 - 高雄市 : 國立高雄大學, 2013[民102]. - 69葉 ; 圖，表格 ; 30公分.
107年11月1日公開參考書目：葉53-61.
科技接受度Technology Intensity

來源國效應、科技強度、知覺價值與消費者購買意圖之研究 = The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention : 以行動載具教學軟體為例; A Case of Mobile Device Education Software
LDR:04291nam a2200277 450 001 389608
005 20190102102555.0
010 0 $b 精裝
010 0 $b 平裝
100 $a 20130926y2013 k y0chiy50 e
101 1 $a chi $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 來源國效應、科技強度、知覺價值與消費者購買意圖之研究 $e 以行動載具教學軟體為例 $d The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention $e A Case of Mobile Device Education Software $z eng $f 許正賢撰
210 $a 高雄市 $c 國立高雄大學 $d 2013[民102]
215 0 $a 69葉 $c 圖，表格 $d 30公分
300 $a 107年11月1日公開
300 $a 參考書目：葉53-61
314 $a 指導教授：陳一民博士
328 $a 碩士論文--國立高雄大學高階經營管理碩士在職專班(EMBA)
330 $a 本研究標的項目是行動載具教學軟體，具有技術變動性較快速的特性、尤其印度、美、日、韓等國以政策大力推動中小學及大學之科技化學習，且行動載具及其科技應用快速普及加以資訊軟體產值不斷成長等因素，本研究欲透過相關文獻整理，對使用者採購新科技行動載具教學軟體的意圖進行探討與分析。研究架構以來源國效應、知覺價值、科技接受度、科技強度為變項探討其對顧客購買意圖的影響。並將問卷調查對象分為「工學院及資訊類科」及「文法商類科」兩組學生作比較。研究發現兩類組回收問卷分析知覺價值對購買意圖呈現顯著正相關，來源國效應對顧客購買意圖未呈顯著相關；科技強度對購買意圖未呈顯著相關，科技接受度對購買意圖在「工學院及資訊類科」學生呈現顯著正相關，科技接受度對購買意圖在「文法商類科」學生未呈現顯著相關。分析結果建議：一、科技創新或功能創新不一定會引起消費者的好評。二、軟體產品強化使用者介面友好設計(User friendly),有助提高消費者知覺價值進而影響購買意圖。三、消費者傾向購買穩定度高、使用介面友善及系統相容性高的行動軟體產品甚於科技推陳出新的創新功能。本研究結果期能有助於行動教學軟體產業發展新式軟體時，針對顧客購買意圖之理論建構及實務需求作產品開發及地區銷售研究。 The research target is the education software embedded in the mobile hardware carrier, possesses the characteristics of rapid technology advancement. Countries like India, USA, Japan and Korea are underway to promote technology advancement in educational institutions. Moreover, the boost up of mobile carrier market along with its applications, extensive use of new mobile carrier & software in education sector and the increasing market value. This study attempts to explore the purchase intention of users when purchasing new style mobile carrier and software. Having reviewed related literatures, the research framework consists of the effect of Country Of Origin, Perceived Value, Technology Acceptance and Technology Intensity as independent variables to conduct the study. The questionnaire surveys and compares two groups of students: Engineering & Information majors and Liberal Arts & Business majors. After analyzing the collected data, it is found that the Perceived Value has significant positive effect on Purchasing Intention for both groups while the Country Of Origin and Technology Intensity have insignificant. However, the Technology Acceptance has significant positive effect on Purchasing Intention for the Engineering & Information majors but insignificant for Liberal Arts & Business majors.
510 1 $a The Effects of Country of Origin, Technological Intensity and Perceived Value on Consumers' Purchase Intention: A Case of Mobile Device Education Software $z eng
610 0 $a 科技接受度 $a 科技強度 $a 來源國效應 $a 知覺價值 $a 購買意圖
610 1 $a Technology Intensity $a Technology Acceptance $a Effect of Country of Origin $a Perceived Value $a Purchase Intention
681 $a 008M/0019 $b 349908 0817 $v 2007年版
700 1 $a 許 $b 正賢 $4 撰 $3 614476
712 0 2 $a 國立高雄大學 $b 高階經營管理碩士在職專班(EMBA) $3 166055
801 0 $a tw $b 國立高雄大學 $c 20181114 $g CCR
856 7 # $u https://hdl.handle.net/11296/bzmukw $z 電子資源 $2 http