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Marketing in the emerging markets of Islamic countries

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing in the emerging markets of Islamic countriesMarin Marinov.
Author:	Marinov, Marin,
Published:	Basingstoke :Palgrave Macmillan,2006.
Description:	1 online resource (207 p.)
Subject:	MarketingIslamic countries.
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230626287

Marketing in the emerging markets of Islamic countries
Marinov, Marin,1948-

Marketing in the emerging markets of Islamic countries[electronic resource] /Marin Marinov. - Basingstoke :Palgrave Macmillan,2006. - 1 online resource (207 p.)

Marketing Challenges in Islamic Countries -- Marketing in Central Asia -- Marketing in Kazakhstan -- Marketing in the Maghreb Region -- Marketing in Morocco / L.S.Amine & K.R.Gray -- Marketing in the Middle East -- Marketing in Kuwait / C.P.Rao & A.A.Al-Wugayan -- Marketing in Saudi Arabia -- Marketing in Iran -- Marketing in the Islamic Countries of Southeast Asia.

Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries is of great value to students, researchers, practioners, policy makers and all interested in this exciting region.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access: World Wide Web.

ISBN: 9780230626287

Standard No.: 10.1057/9780230626287doi

Source: 283588Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

645989
Marketing
--Islamic countries.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.12.I74 / M37 2006eb

Dewey Class. No.: 658.80091767

Marketing in the emerging markets of Islamic countries
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