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Predictive analytics, data mining and big data :myths, misconceptions and methods /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Predictive analytics, data mining and big data :by Steven Finlay.
Reminder of title:	myths, misconceptions and methods /
Author:	Finlay, Steven,
Description:	1 online resource.
Subject:	Big data.
Online resource:	https://link.springer.com/book/10.1057/9781137379283
ISBN:	1137379286 (electronic bk.)

Predictive analytics, data mining and big data :myths, misconceptions and methods /
Finlay, Steven,1969-

Predictive analytics, data mining and big data :myths, misconceptions and methods /by Steven Finlay. - 1 online resource.

1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz.

"Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, the pitfalls and dangers, and a contextual road map for developing solutions that deliver benefits to their organizations. Written in an accessible way, this 'how-to-guide' will help managers to make the most of these technologies in their business area"--

ISBN: 1137379286 (electronic bk.)

Source: 711154Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

609582
Big data.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.32 / .F56 2014

Dewey Class. No.: 658.8/3402856312

Predictive analytics, data mining and big data :myths, misconceptions and methods /
LDR:02206cmm a2200325Ii 4500 001 439182
003 OCoLC
005 20140910115826.0
006 m o d
007 cr cnu---unuuu
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020 $a 1137379286 (electronic bk.)
020 $a 9781137379283 (electronic bk.)
035 $a (OCoLC)881280063
035 $a ocn881280063
037 $a 711154 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d OCLCF
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050 4 $a HF5415.32 $b .F56 2014
082 0 4 $a 658.8/3402856312 $2 23
100 1 $a Finlay, Steven, $d 1969- $3 460212
245 1 0 $a Predictive analytics, data mining and big data : $b myths, misconceptions and methods / $c by Steven Finlay.
264 1 $a Basingstoke, Hampshire ; $a New York, NY : $b Palgrave Macmillan, $c 2014.
300 $a 1 online resource.
336 $a text $2 rdacontent
337 $a unmediated $2 rdamedia
338 $a volume $2 rdacarrier
505 0 $a 1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz.
520 $a "Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, the pitfalls and dangers, and a contextual road map for developing solutions that deliver benefits to their organizations. Written in an accessible way, this 'how-to-guide' will help managers to make the most of these technologies in their business area"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Big data. $3 609582
650 0 $a Business planning $x Data processing. $3 524262
650 0 $a Consumer behavior $x Forecasting. $3 380988
650 0 $a Consumer profiling. $3 304749
650 0 $a Data mining. $3 184440
650 0 $a Decision making $x Data processing. $3 235779
650 0 $a Management $x Data processing. $3 219227
650 7 $a BUSINESS & ECONOMICS / Consumer Behavior. $2 bisacsh $3 564402
650 7 $a BUSINESS & ECONOMICS / Development / General. $2 bisacsh $3 583372
650 7 $a BUSINESS & ECONOMICS / Knowledge Capital. $2 bisacsh $3 564298
650 7 $a BUSINESS & ECONOMICS / Marketing / Research. $2 bisacsh $3 645502
650 7 $a BUSINESS & ECONOMICS / Strategic Planning. $2 bisacsh $3 564272
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 0 8 $i Print version: $a Finlay, Steven, 1969- $t Predictive analytics, data mining and big data $z 9781137379276 $w (DLC) 2014019747 $w (OCoLC)873985165
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137379283