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烈嶼地區觀光旅遊動機、滿意度與重遊意願之研究 = A Study on ...

國立高雄大學高階經營管理碩士在職專班(EMBA)

烈嶼地區觀光旅遊動機、滿意度與重遊意願之研究 = A Study on Travel Motivation, Satisfaction and Revisiting Willingness in Lieyu

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study on Travel Motivation, Satisfaction and Revisiting Willingness in Lieyu
作者:	洪國棟,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2015[民104]
面頁冊數:	98面部份彩圖，表 : 30公分;
標題:	烈嶼
標題:	Lieyu
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/44193103645741899202
附註:	參考書目：面78-84
附註:	104年3月25日公開
摘要註:	本研究目的在探討烈嶼地區旅遊動機、滿意度與重遊意願之間的相互關係，同時分析不同背景特性變項遊客對旅遊動機、滿意度與重遊意願之差異情形，並對如何提升來金門遊客同時參訪烈嶼之比例提出建議。研究採問卷調查方式進行，針對烈嶼觀光旅遊現地參訪之遊客進行施測。總計發放出400份問卷，並回收343份，有效問卷達300份。研究結果發現：一、遊客男女比例約佔各半，遊客年齡20~39歲佔60.4%，且以受過高等教育已婚之中產階級上班族為多數，居住地以來自北部最多約佔37.7%，旅遊性質則以家庭旅遊為最多約佔37.0%。二、遊客對旅遊動機的排序前三名依序為「遠離都市塵囂，享受寧靜的氣氛」、「放慢生活步調獲得休息」、「增廣見聞」。三、遊客對滿意度的排序前三名依序為「戰地風情特色」、「整體環境安全與整潔度」、「消除壓力與放鬆身心」。四、願意再來烈嶼旅遊的遊客佔98%，願意推薦親友來金門觀光一定要到烈嶼旅遊的遊客佔總98.3%。五、不同「年齡」、「平均月收入」、「居住地」及「旅遊性質」的遊客在旅遊動機與滿意度上，均有顯著差異存在。六、遊客在旅遊動機與滿意度之間呈中高度正相關，且推薦意願與滿意度之間有顯著相關。最後根據研究結果對相關單位提出建議。 The purpose of this study was to examine the relationship among travel motivation, satisfaction and revisiting willingness in Lieyu. This study also investigated the differences in travel motivation, satisfaction and revisiting willingness for visitors with different backgrounds. The findings of this study offered some suggestions for how to attract visitors of Kinmen to visit Lieyu. The study was conducted by a questionnaire survey. Visitors visiting Lieyu were the subjects for this study. 300 effective questionnaires were obtained from total of 400 distributed questionnaires.The results of this study are as follows:1.Males and females accounted for 50% and 50% of total visitors, respectively. 60.4% of visitors were between 20 to 39 years old. Most visitors are highly educated, married white-collar workers. Visitors from the northern part of Taiwan made up 37.7%, and this was the largest group. 37% of visitors came to Lieyu for their family trip.2.The higher three items of travel motivation were as follows: “Escape from a mundane environment,” “Slow down and relax,” and “Broaden their horizons.”3.The “Battlefield monuments” was the most satisfying aspect from the visitor perspective, followed by “Safety and cleanness” and “Relaxation.”4.98% of visitors were willing to revisit Lieyu; 98.3% of visitors were willing to recommend their families and friends to visit Lieyu.5.“Age,” “Average monthly income,” “Place of residence,” and “Trip types” showed significant difference in travel motivation and satisfaction.6.The motivation of visiting Lieyu did significantly affect the satisfaction; also the satisfaction showed significant correlation with the recommend intention.According to the results, this study shall make practical suggestions to the related departments.

烈嶼地區觀光旅遊動機、滿意度與重遊意願之研究 = A Study on Travel Motivation, Satisfaction and Revisiting Willingness in Lieyu
洪, 國棟

烈嶼地區觀光旅遊動機、滿意度與重遊意願之研究 = A Study on Travel Motivation, Satisfaction and Revisiting Willingness in Lieyu / 洪國棟撰 - [高雄市] : 撰者, 2015[民104]. - 98面 ; 部份彩圖，表 ; 30公分.
參考書目：面78-84104年3月25日公開.
烈嶼Lieyu

烈嶼地區觀光旅遊動機、滿意度與重遊意願之研究 = A Study on Travel Motivation, Satisfaction and Revisiting Willingness in Lieyu
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