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Proceedings of the 1988 Academy of M...

Academy of Marketing Science. ((1988 :)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

紀錄類型:	書目-電子資源 : Monograph/item
Title/Author:	Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conferenceedited by Kenneth D. Bahn.
other author:	Bahn, Kenneth D.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing :2015.
Description:	xxiii, 532 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	http://dx.doi.org/10.1007/978-3-319-17046-6
ISBN:	9783319170466 (electronic bk.)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceMontreal, Quebec)(1988 :

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Kenneth D. Bahn. - Cham :Springer International Publishing :2015. - xxiii, 532 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical Distribution -- Research in Progress.

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319170466 (electronic bk.)

Standard No.: 10.1007/978-3-319-17046-6doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5438.4

Dewey Class. No.: 658.8

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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