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Eco-innovations in emerging marketsa...

Reyes-Mercado, Pavel.

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Eco-innovations in emerging marketsby Pavel Reyes-Mercado.
Reminder of title:	analyzing consumer behaviour and adaptability /
Author:	Reyes-Mercado, Pavel.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xxii, 131 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Renewable energy sourcesTechnological innovationsDeveloping countries.
Online resource:	http://dx.doi.org/10.1057/978-1-137-58742-8
ISBN:	9781137587428$q(electronic bk.)

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /
Reyes-Mercado, Pavel.

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /[electronic resource] :by Pavel Reyes-Mercado. - London :Palgrave Macmillan UK :2016. - xxii, 131 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

ISBN: 9781137587428$q(electronic bk.)

Standard No.: 10.1057/978-1-137-58742-8doiSubjects--Topical Terms:

747239
Renewable energy sources
--Technological innovations--Developing countries.

LC Class. No.: TJ807.9.D44

Dewey Class. No.: 333.794091724

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505 0 $a Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.
520 $a Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
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