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Business analytics for sales and mar...

Laursen, Gert H. N.

Business analytics for sales and marketing managershow to compete in the information age /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business analytics for sales and marketing managersGert H.N. Laursen.
Reminder of title:	how to compete in the information age /
Author:	Laursen, Gert H. N.
Published:	Hoboken, NJ :John Wiley & Sons,c2011.
Description:	1 online resource (xiii, 242 p.)
Subject:	Consumers' preferencesResearch.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119200673
ISBN:	9781119200673 (electronic bk.)

Business analytics for sales and marketing managershow to compete in the information age /
Laursen, Gert H. N.

Business analytics for sales and marketing managershow to compete in the information age /[electronic resource] :Gert H.N. Laursen. - 1st ed. - Hoboken, NJ :John Wiley & Sons,c2011. - 1 online resource (xiii, 242 p.) - Wiley and SAS business series ;41. - Wiley and SAS business series ;25..

Includes bibliographical references and index.

ISBN: 9781119200673 (electronic bk.)Subjects--Topical Terms:

757231
Consumers' preferences
--Research.

LC Class. No.: HF5415.32 / .L38 2011eb

Dewey Class. No.: 658.8/34

Business analytics for sales and marketing managershow to compete in the information age /
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300 $a 1 online resource (xiii, 242 p.)
490 1 $a Wiley and SAS business series ; $v 41
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
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