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補教業安親班的市場定位與經營策略-以X補習班為例 = Market Po...

國立高雄大學高階經營管理碩士在職專班(EMBA)

補教業安親班的市場定位與經營策略-以X補習班為例 = Market Positioning and Business Strategies of Supplementary Education School - The Case of X Supplementary Education School

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Market Positioning and Business Strategies of Supplementary Education School - The Case of X Supplementary Education School
作者:	黃進福,
其他團體作者:	國立高雄大學
出版地:	高雄市
出版者:	撰者;
出版年:	2017[民106]
面頁冊數:	74面圖，表格 : 30公分;
標題:	補教業
標題:	Cram School
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/60013177623709775978
附註:	106年4月25日公開
附註:	參考書目: 面58-59
摘要註:	本研究旨在探討補教業的市場定位與經營策略，研究在少子化和同業間激烈的競爭之下，補教業如何擬定一套全方位的經營管理策略，來滿足市場上的需求，和規畫配套新的課程達到與同業間的差異化，區隔市場強化競爭力，以建立品牌口碑和形象優勢。本研究以X補教業為研究對象，研究X補教業在資源整合之後，經由成本會計運算，配套出回饋2年兒童美語課的平價高附加價值的商品，將X補教業引領進入藍海經營的策略，然後經由問卷調查和市場實際運作的結果，來檢測X補教業的產業空間策略草圖的機會點？再透過與家長訪談所獲得的資訊，以ATAR模型(Awareness、 Trial、Availability、Repeat)來預測新產品在市場上的佔有率和獲利率？經由實際市場操作後發現，雖然105學年度是臺灣創有史以來國小一年級學生人數新低的紀錄，但X補教業經由推出回饋2年兒童美語策略後，今年小一新生的招生率卻是比往年多了2倍，在景氣不好時只要適時調整策略整合資源，推出能滿足市場需求高附加價值的平價商品，建立公司與客戶之間的互利共生圈，即使是不景氣也能讓公司達到規模經濟。 This study aims to explore the market positioning and management strategies of the supplementary education industry, and to study how the supplementary education industry can formulate a comprehensive management strategy to meet the market demands under low birth rate and fierce competition among the competitors, and how to plan the new curriculum to differentiate among the competitors, and to enhance competitiveness by market segmentation, so as to establish brand reputation and image advantage.In this study, the author takes X supplementary education industry as the subject. It studies the strategy that X supplementary education industry develops the affordable and high value-added goods to feed back 2-year children’s English course through cost accounting calculation after the integration of resources, so as to lead X supplementary education industry in Blue Ocean Operation. Then, it tests its opportunities of strategic sketch in the industrial space through the questionnaire survey and the results of practical market operation. Based on the information obtained from interviews with parents, the study predicts market share and profitability of new products by ATAR model. Through the practical market operation, it is found that although the number of the students enrolled in the first grade of elementary school in Taiwan hits the lowest record in 2016 academic year, the X supplementary education industry has achieved that the freshman enrollment rate is 2 times more than the previous years with the introduction of the strategy feeding back 2 -year children's English course. Even if companies are in the downturn, they are allowed to achieve economies of scale as long as they timely make adjustment of strategies and integration of resources to introduce affordable and high value-added goods that meet market demands and to establish the symbiotic community between companies and customers.

補教業安親班的市場定位與經營策略-以X補習班為例 = Market Positioning and Business Strategies of Supplementary Education School - The Case of X Supplementary Education School
黃, 進福

補教業安親班的市場定位與經營策略-以X補習班為例 = Market Positioning and Business Strategies of Supplementary Education School - The Case of X Supplementary Education School / 黃進福撰 - 高雄市 : 撰者, 2017[民106]. - 74面 ; 圖，表格 ; 30公分.
106年4月25日公開參考書目: 面58-59.
補教業Cram School

補教業安親班的市場定位與經營策略-以X補習班為例 = Market Positioning and Business Strategies of Supplementary Education School - The Case of X Supplementary Education School
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