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Short introduction to strategic mana...

Andersen, Torben Juul.

Short introduction to strategic management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Short introduction to strategic managementby Torben Juul Andersen.
Author:	Andersen, Torben Juul.
Published:	Cambridge :Cambridge University Press,2013.
Description:	xviii, 297 p. :ill., digital ;23 cm.
Subject:	Strategic planning.
Online resource:	https://doi.org/10.1017/CBO9781139381642
ISBN:	9781139381642$q(electronic bk.)

Short introduction to strategic management
Andersen, Torben Juul.

Short introduction to strategic management[electronic resource] /by Torben Juul Andersen. - Cambridge :Cambridge University Press,2013. - xviii, 297 p. :ill., digital ;23 cm. - Cambridge short introductions to management. - Cambridge short introductions to management..

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

ISBN: 9781139381642$q(electronic bk.)Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .A516 2013

Dewey Class. No.: 658.4012

Short introduction to strategic management
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100 1 $a Andersen, Torben Juul. $3 769085
245 1 0 $a Short introduction to strategic management $h [electronic resource] / $c by Torben Juul Andersen.
260 $a Cambridge : $b Cambridge University Press, $c 2013.
300 $a xviii, 297 p. : $b ill., digital ; $c 23 cm.
490 1 $a Cambridge short introductions to management
520 $a The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
650 0 $a Strategic planning. $3 191522
650 0 $a Management. $3 180005
830 0 $a Cambridge short introductions to management. $3 769086
856 4 0 $u https://doi.org/10.1017/CBO9781139381642