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Advances in Chinese brand management

Balmer, John M. T.

Advances in Chinese brand management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in Chinese brand managementedited by John M. T. Balmer, Weifeng Chen.
other author:	Balmer, John M. T.
Published:	London :Palgrave Macmillan UK :2017.
Description:	x, 354 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
Subject:	Brand name productsChina.
Online resource:	http://dx.doi.org/10.1057/978-1-352-00011-5
ISBN:	9781352000115$q(electronic bk.)

Advances in Chinese brand management
Advances in Chinese brand management[electronic resource] /edited by John M. T. Balmer, Weifeng Chen. - London :Palgrave Macmillan UK :2017. - x, 354 p. :ill., digital ;23 cm. - Journal of brand management: advanced collections. - Journal of brand management: advanced collections..

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.

ISBN: 9781352000115$q(electronic bk.)

Standard No.: 10.1057/978-1-352-00011-5doiSubjects--Topical Terms:

772781
Brand name products
--China.

LC Class. No.: HF5415.15 / .A383 2017

Dewey Class. No.: 658.8270951

Advances in Chinese brand management
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245 0 0 $a Advances in Chinese brand management $h [electronic resource] / $c edited by John M. T. Balmer, Weifeng Chen.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a x, 354 p. : $b ill., digital ; $c 23 cm.
490 1 $a Journal of brand management: advanced collections
520 $a This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.
650 0 $a Brand name products $z China. $3 772781
650 0 $a Branding (Marketing) $z China. $3 772782
650 0 $a Product management $z China. $3 772783
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Customer Relationship Management. $3 741683
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
650 2 4 $a International Business. $3 724621
700 1 $a Balmer, John M. T. $3 772778
700 1 $a Chen, Weifeng. $3 772780
710 2 $a SpringerLink (Online service) $3 273601
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950 $a Business and Management (Springer-41169)