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The psychology of entertainment medi...

Shrum, L. J.

The psychology of entertainment mediablurring the lines between entertainment and persuasion /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The psychology of entertainment mediaedited by L.J. Shrum.
Reminder of title:	blurring the lines between entertainment and persuasion /
other author:	Shrum, L. J.
Published:	New York :Routledge,2012.
Description:	1 online resource (xvii, 346 p.) :ill.
Subject:	Subliminal advertising.
Online resource:	Click here to view
ISBN:	9780203828588 (ebk.)

The psychology of entertainment mediablurring the lines between entertainment and persuasion /
The psychology of entertainment mediablurring the lines between entertainment and persuasion /[electronic resource] :edited by L.J. Shrum. - 2nd ed. - New York :Routledge,2012. - 1 online resource (xvii, 346 p.) :ill.

Includes bibliographical references and indexes.

section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.

Mode of access: World Wide Web.

ISBN: 9780203828588 (ebk.)Subjects--Topical Terms:

239206
Subliminal advertising.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5827.9 / .P78 2012

Dewey Class. No.: 659.1019 / P974

The psychology of entertainment mediablurring the lines between entertainment and persuasion /
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020 $a 9781848729445 (hbk.)
035 $a (OCoLC)795124259
035 $a 0000000446
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5827.9 $b .P78 2012
082 0 0 $a 659.1019 $b P974
245 0 4 $a The psychology of entertainment media $h [electronic resource] : $b blurring the lines between entertainment and persuasion / $c edited by L.J. Shrum.
250 $a 2nd ed.
260 $a New York : $b Routledge, $c 2012.
300 $a 1 online resource (xvii, 346 p.) : $b ill.
504 $a Includes bibliographical references and indexes.
505 0 $a section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Subliminal advertising. $3 239206
650 0 $a Advertising $x Psychological aspects. $3 239274
650 0 $a Mass media $x Psychological aspects. $3 239276
650 0 $a Persuasion (Psychology) $3 235982
650 0 $a Manipulative behavior. $3 239275
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Shrum, L. J. $3 778169
856 4 0 $u http://www.taylorfrancis.com/books/9780203828588 $z Click here to view